Offerings
Brand Audit
90 Minutes · $350
Where am I?
A focused strategy session designed to help you untangle your brand, clarify your message, and understand what you’re actually here to sell and serve.
Perfect for creative entrepreneurs, founders, coaches, creators, and multi-passionate people who feel scattered, overcomplicated, or unclear in how they position themselves online.
The Brand Audit answers:
Where am I?
Together we’ll diagnose:
What’s working and what’s not
Your current positioning and how you’re perceived
Core messaging and voice
What makes your perspective distinct
Your offers and how they fit together
Content pillars and ecosystem
Audience clarity
Blind spots, opportunities, and areas of leverage
You’ll leave with:
A clearer narrative
Honest feedback and strategic insight
Sharper direction
Immediate next steps
A roadmap for what to focus on next
Think of it as a strategic diagnosis for your brand.
Brand Intensive
2 x 90-Minute Sessions · $650
Where am I going?
A deeper personal brand and business strategy intensive for people ready to build a brand world that actually reflects the depth of their work.
This is part creative direction, part messaging strategy, part identity refinement.
The Brand Intensive answers:
Where am I going?
Together we’ll design:
A clear and differentiated brand position
Your core message and brand story
The ideas, values, and perspective you want to be known for
Offer clarity and ecosystem structure
Content strategy and platform direction
Audience and niche refinement
Brand tone, emotional resonance, and world-building
A strategic vision for your next chapter of growth and visibility
You’ll leave with:
A refined message and positioning
Greater confidence in what you’re building
A cohesive brand direction
A content and communication strategy
A clear vision for the next chapter of your work
This intensive is designed to help you stop throwing content at the wall and start building a body of work people deeply trust, remember, and return to.
Think of it as strategic direction for the next chapter of your brand.
Monsoon Mentorship
$1,000/month · 3-Month Minimum
A high-touch mentorship container for creative entrepreneurs and leaders who want ongoing support building a personal brand, business, and life that feels deeply aligned.
This is not just strategy. This is mentorship around visibility, vulnerability, creativity, self-trust, messaging, and execution.
Includes:
Weekly private calls
Unlimited WhatsApp voice notes + messaging support
Personalized guidance, strategy, and accountability
Brand, offer, and content feedback
Support navigating visibility, fear, self-doubt, and creative blocks
Custom practices, reflections, and assignments tailored to your season
This space is for people who know they are meant for meaningful work and need support becoming the version of themselves capable of fully holding it.
The goal is not just a better brand. The goal is becoming more fully expressed, clear, courageous, and impactful in both life and business.
More on the Mentorship
This is not typical coaching.
Most coaches work on your mindset. Most brand strategists work on your positioning. Most content consultants work on your systems. I work on all of it at once because I have learned after 15 years building culture defining brands and 20 years of deep meditation practice that the inner blocks and the outer strategy are never separate problems. They are always the same problem showing up in different rooms.
In our container together we work on both.
On the inside: the beliefs, the visibility wounds, the nervous system patterns, the identity gaps, the fears that are running your decisions without you knowing it.
On the outside: your message, your offer, your content ecosystem, your brand positioning, your sustainability systems. We audit what exists, cut what does not belong, and build what is missing.
You do not need to choose between doing the inner work and building the business. You need someone who can hold both at the same time. That is what I do.
I do not light fires. I am gasoline on a flame that is already burning. I find the ones that are already lit and I pour everything I have into them. You are already creating. You already have the flame. What you need is someone who can see exactly what is dimming it and help you burn so bright that the right people cannot look away.
This is for you if:
You have never had a space where you felt safe enough to tell the truth. You are carrying something you have not said out loud to anyone. Not the polished version of your struggles, the vulnerable version. The doubt, the fear, the gap between who you present yourself to be and who you actually are at 2am. You have never had a container where someone held you with enough warmth and enough honesty that you could finally put the mask down. That changes here.
You are stuck in decision limbo. You have ideas, interests, and ambition but you cannot figure out what you are actually building or where to begin. The overthinking is loud and the clarity feels impossibly far away. We cut through the noise by going inward first. Clarity is not a strategy problem. It is an inner listening problem.
You are playing small and you know it. You have something genuine to say but you keep editing yourself down to a size that feels safe. The self-censorship is not laziness. It is a visibility wound that runs deep, often back to childhood, often tied to who told you that being seen was dangerous. We heal it by practicing vulnerability as a daily discipline until showing up fully becomes more comfortable than hiding.
You start strong and then disappear. You launch the podcast, write the newsletter, post consistently for three weeks, and then something happens and you retreat. The pendulum swings between bursts of courage and long silences. We build systems that are sustainable for your nervous system, not just your ambition, so that showing up stops feeling like a heroic act and starts feeling like a natural rhythm.
You do not have a clear offer yet. You know you want to help people but you cannot articulate what you do, who it is for, or what to charge. We build your offer from the inside out, starting with your lived experience, your methodology, and the transformation you have already created, and we package it in language that sounds exactly like you.
Your work, your values, and your purpose are not aligned. You are building something but it does not feel like yours. Or you are still in a job that is slowly draining you while the thing you actually want to build sits waiting. We do the integrity work first. We close the gap between who you say you are and how you actually move through the world so that everything you build from here is grounded.
You are running on pressure and your nervous system is paying the price. The hustle is familiar. The grind is what you know. But the anxiety, the insomnia, the low level dread that follows you everywhere, that is your body telling you that the old way is not working anymore. We build a new relationship with your work, one that is easeful.
You are building for everyone else’s definition of success except your own. The pressure to justify the sacrifice, to not waste the opportunity your parents worked so hard to give you, is running your business decisions more than your own values are. The fear of being ordinary is louder than your own voice. We do the work of separating their story from yours so you can finally build something that belongs to you.
You know who you want to become but you cannot close the gap. The future self is clear in your mind but something keeps pulling you back to the old identity. The old patterns, the old fears, the old story about what you are allowed to have. We do the identity work that makes the becoming feel inevitable rather than impossible.
Why work with me.
I spent 15 years building the rooms for some of the most disruptive brands in beauty. Glossier. Kosas. Live Tinted. Communities of millions built with small teams and founders who trusted me to translate their vision. I know what it takes to build something that moves people.
I also burned out at the peak of that career. Had panic attacks at the height of my success. And found my way back through meditation and the kind of vulnerability that changes everything. That journey is not my backstory. It is my methodology.
I am a meditation teacher, mentor, podcast host, and writer who believes the most powerful personal brands are not built on strategy. They are built on vulnerability. I help creative entrepreneurs build a life and body of work so aligned that their presence itself becomes the business.
What this looks like.
Our work together is fluid and deeply personal. We meet weekly as our anchor, 60 minutes each session, with the option to book additional calls whenever you need them. Between sessions you have unlimited WhatsApp access. Text me. Send a voice note. I am there when something comes up.
Investment: $1,000 per month.
Stay as long as it serves you.
Only four spots available.
What a long-term client said.
“I came in unsure of who I was. I left owning my identity with conviction and authority. I negotiated my worth, walked into my first speaking opportunity, launched my practice, and left a job that was no longer serving me. Asa helped me come home to myself.”
— Kat Ladcani
Ready?
Let’s have an honest chat about where you are and what you are building. No pressure!
TESTIMONIALS
In seven months of working together, I went from foggy, unsure, and stuck to the clearest I’ve ever been about who I am and what I’m building.
I came into coaching with Asa unsure of who I was as a teacher. I left owning it as my identity - with conviction, authority, and confidence. That shift alone would have been worth working with Asa, but there was more.
I learned to negotiate my worth in business contracts. I walked into my first podcast speaking opportunity. I launched a meditation container and brought my practice into the world through real, in-person events. I left a job that was no longer serving me. I stopped making decisions from fear and started making them from my true core values.
The work wasn’t just external. I closed the gap between who I said I was and how I actually moved through the world. I got honest about money habits. I learned to trust my own judgment. And SO MUCH MORE.
Asa created a space where I could finally put down the mask, open up and start integrating my gifts. She helped me come home to myself.
If you’re someone who has been keeping your gift small because it feels safer that way - call on Asa, she is the perfect source of genuine accountability, warmth, and endless hype woman energy.
— Kat Ladcani
I invited Asa in as a expert coach to discuss vulnerability in my private mentorship container. I intentionally selected Asa as our first guest expert in the series because of her profoundly impactful vulnerability work. Just as I knew it would, her session reverberated so strongly into the container that my students are still basking in it weeks later. I can confidently say that it completely changed the energetic trajectory of the group. I watched in real time as my students expanded into new, unfurled layers of heart-openness through Asa’s coaching and facilitation. Her entire essence oozes with a soft, sense-provoking balm that reaches into your psyche to lend love to places you didn’t know needed tenderness and healing. Her humor softens the sharp and prickling edges of personal development work into something joyful, playful, and yet still profoundly moving. I emphatically trust Asa as a colleague, practitioner, and friend. She is a potent and alchemizing channel for transformation through Love. I would proudly recommend her work to anyone seeking true and liberating change.
— Zoey Greco
It is difficult to accurately capture with words the experience that is working with Asa. Asa has a gift of seeing that opens a person up effortlessly. Her presence and attention is keen and I felt like she was drawing me out into a space of safety, where I could truly be myself, and be seen for all of who I am. I had no idea how desperately I needed to be seen and accepted, until Asa saw and accepted me. Meeting with Asa was a pivotal and transformational experience that changed the trajectory of my healing journey in the most profound way. I cannot recommend working with her enough.
— Maggie McCall
It’s hard to describe the experience of being led by you in meditation, it’s more accurate to think of it as being held. Your honesty and wisdom are stunning and I felt the experience of all encompassing LOVE being in your class. Every word is an offering from the heart. You are a safe heaven for anyone needing a place to be held with fierce compassion while navigating their own mind. Meditation is a journey and you’re a truly incredible guide.
— Clarissa Arnone
Meditating under the guidance of Asa Yee is the gift of a lifetime. Her container is one of pure unconditional love, support, and safety. And while words could never be enough to describe the profoundness of her teachings, being in her presence makes me feel as if sunlight is pouring into every crevice of my being, filling my deepest cracks with light. I am beyond grateful to have a teacher who shows me what it means to come home to myself time and time again. Asa is a gift and her wisdom is a balm for the soul.
— Tiffany Chu
Asa is a force. Her meditations are so beautiful that they moved me to
tears—something I had never experienced in my practice before. Asa
created a safe and nurturing space that allowed me to let go fully.
Even through a virtual connection, her energy is soothing and made me
feel supported and held. I would recommend her to anyone seeking a
transformative meditation experience.
— Rachel Hisko
If you want to leave meditation with a new and inspiring outlook, I highly recommend practicing with Asa. I was moved to tears and experienced love and guidance at a depth and angle I had not yet before. Asa’s wisdom and expertise is perfectly packaged up — warm and inviting meets entertaining and funny. 10/10 highly recommend.
— Caitlyn Davis